For Immediate Release:

October 24, 2001

Contact:

Mike Markarian: 301-585-2591

Poll Reveals Upscale Shoppers Strongly Prefer Fur-Free Department Stores

WASHINGTON, DC (October 24) -- The Fund for Animals today released polling data indicating that high-income shoppers prefer department stores with socially responsible merchandise policies and stores that do not sell fur products such as fur coats and fur-trimmed clothing.

The survey revealed that 54% of consumers consider selling fur products to be socially irresponsible. By more than a four-to-one margin, consumers prefer to shop at stores which do not sell fur.

The preference consumers have for department stores not selling fur is further evidenced by the fact that 47% of consumers disapprove of stores selling fur, compared to only 35% who approve.

The survey was conducted by the nationally respected polling firm, Decision Research. From September 25-27, 2001, researchers interviewed 400 high-income consumers in four metropolitan areas (Boston, Los Angeles, San Francisco and Washington) where Neiman Marcus operates stores. The poll has a sampling error of + or - 4.9%.

According to Michael Markarian, executive vice president of The Fund for Animals, "These results confirm what we have known all along: that upscale consumers want fashion with compassion. Neiman Marcus and other retailers should be responsive to their customers' needs rather than continue to be responsible for unnecessary cruelty to animals who suffer and die for fur. With plenty of warm and fashionable alternatives, there is simply no reason to wear fur in the 21st century."

Animals killed for fur coats and fur-trimmed clothing suffer for hours or days in steel-jawed leghold traps, or live their entire lives in tiny, barren cages on fur farms. "Their misery only ends when they are clubbed, stomped, gassed, or electrocuted," Markarian pointed out.

The Fund for Animals has requested a meeting with Neiman Marcus executives in order to discuss the poll results and help the company improve its image with its upscale customers who oppose the inhumane treatment of animals for fur. Added Markarian, "Neiman Marcus prides itself on being ahead of the curve. The company should show its leadership in the fashion industry by developing a socially responsible merchandise policy and no longer selling fur products."

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